# OFF SEASON

> OFF SEASON is a sports creative studio working at the intersection of sport and culture. It provides brand strategy, visual identity, creative direction, motion design, and custom typeface design for sport, motorsport, running, and performance brands.

OFF SEASON is a creative studio led by ‹Fabio Troyli› and ‹Marco Troyli›, operating between Rome and Valencia. It works directly with brands like Red Bull, MotoGP, F1, Netflix, Puma, Premier Padel and also as a white-label partner for other agencies that need sport-culture specialists.

## Services
- Brand strategy and positioning for sport and culture brands
- Visual identity design and creative direction
- Verbal identity and naming
- Motion design and brand motion systems
- Custom variable typeface design through an in-house type foundry
- Content Production (Video, Photography)
- Digital Marketing

## Selected work
- [Work / portfolio](https://www.offseasonstudio.com/work): Overview of the studio's projects and case studies.
- [LBM Sport — brand strategy and identity](https://www.offseasonstudio.com/projects/lbm-sport): Rebrand of a 30-year-old Italian running retailer with four stores in Rome, repositioning it from a running store into a running-culture brand around the idea "Where Runners Meet." Deliverables included brand strategy, verbal and visual identity, a flexible design system, motion, and applications.
- [F1](https://www.offseasonstudio.com/projects/f1): ‹Puma Motorsport, Scuderia Ferrari, Cadillac F1 Team›
- [Raul Fernandez] (https://www.offseasonstudio.com/projects/raul-fernandez-off-season): MotoGP rider Raúl Fernández, visual identity that captures his speed and character. Through creative direction, branding and content, we crafted a system that brings his racing persona to life on and off the track.

## Writing and newsletter
- [Creativity x Sports](https://www.offseasonstudio.com/creativityxsports): The studio's notes and newsletter on creativity, sport, branding, and culture, published in English and Italian.
- [Substack — Fabio Troyli](https://substack.com/@fabiotroyli): Long-form English writing on sport-culture creativity and the studio's point of view.

## About and contact
- [About](https://www.offseasonstudio.com/#about): Who the studio is, how the two-person model works, and what it stands for.
- [Services](https://www.offseasonstudio.com/#services): Full detail on strategy, design, and media services.
- [Contact](https://www.offseasonstudio.com/contact): How to start a project or an agency partnership.

## Connect
- [Instagram](https://www.instagram.com/off_season_studio/)
- [LinkedIn](https://www.linkedin.com/company/offseasonstudio/)