wolves 49
the wildest community in motogp.
project overview
For Wolves 49, we transformed raw racing attitude into a modern, street-inspired brand identity.
Through creative direction, visual design and merch development, we built a powerful aesthetic that reflects the spirit and culture surrounding Fabio Di Giannantonio’s fan community.
deliverables
- creative direction
- visual identity
- graphic design
- content production
- product design
challenge
The challenge was to create a brand that connects deeply with a new generation of MotoGP fans.
those young boys and girls who are watching the races on every Sunday, obviously cheering for diggia, and who now want to feel part of something bigger.
We needed to design not just products, but a movement.
approach
Our response was to build Wolves 49 as a brand that blends authenticity, storytelling, and community.
We worked closely with Fabio Di Giannantonio to shape a community-driven narrative, mixing his roots, personality and taste with the energy of a streetwear label.
We combined strategy, design and content production under one bold, cohesive vision, made to resonate on and off the track.
the concept
Wolves 49 represents the instinct, loyalty and hunger of a pack.
The brand concept is built on duality: speed and heritage, grit and style, races and home.
It’s about growing up with MotoGP in your blood and finding a way to express it every day.
design exploration
From bold type experiments to authentic hand writing exploration, the design process of Wolves 49 was fast-paced and iterative, just like a race weekend.
We tested multiple design directions, searching for a visual tone that felt raw yet iconic.
a new visual language for motorsport
Forget classic checkered flags and carbon textures.
Wolves 49 gets a different visual language, one that feels more underground, more cinematic, more real.
We merged motorsport iconography with lifestyle aesthetics: warm photography, nostalgic hues, animated typography and unexpected references.
Expression through design.
Design is a form of expression.
Wolves 49 is a platform to communicate identity, culture, and attitude.
Whether it’s through a tshirt, a reel, or a limited capsule collection, we believe creativity is the engine that drives emotion in sport and brings people together.
social engagement
From the very first teaser to behind-the-scenes content, Wolves 49 soon had his spotlight on social media.
Each piece of content was produced with intention: to trigger memories, fuel hype, and spark conversations.
The response from the audience was immediate and organic, hundreds of saves, comments, and stories from fans who felt seen, heard, and represented.
brand partnership
One of the milestones of the project was the collaboration with Refrigiwear®, a brand with deep roots in Italian style and streetwear culture.
Together, we co-created custom garments blending the organic DNA of Refrigiwear with the soul of Wolves 49.
The partnership not only elevated the quality of the merch, but positioned Wolves 49 in a more fashion-forward and credible space.
