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9:00:24 CET

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airoh helmets

Collection of phone cases with red, white, and black geometric designs featuring AIROH branding and hashtag #AIROHELMETS.

rebranding airoh.

project overview

We’ve been asked for facing a big challange, to find the next graphic symbol that identifies the world wide known company Airoh Helmet.
We came up with this project, a complete rebranding of the company, starting from its Brand Identity and Logo Design.

deliverables

  • brand identity
  • graphic design
  • merchandising design

challenge

It was at EICMA 2019 when we met with the management of Airoh Helmets, they immediately asked us what we thought of the current logo and to find a new solution for their entire brand identity.
They were encountering some problems and were looking for a solution that could unify their brand under one functional system.

approach

It must be said that this is our favorite kind of project and we didn't wait a moment to start looking for a concept that could best communicate the philosophy behind an Italian excellence like Airoh.
We designed around the concept of "impact dissipation", key dynamics of motorcycle helmet function.

A concept description listing Airoh brand qualities: ambition, innovation, resiliency, on/off, heritage; with phrases like 'Airoh world in one symbol' and descriptive keywords such as impressive, dynamic, aggressive, masculine, ambitious.

Modularity and impact.

The idea for the logo comes from the same concept with which the products are designed:
Modularity and impact dissipation.

Six geometric wireframe shapes increasing in complexity and size from left to right illustrating logo expansion representing impact dissipation.
Diagram titled 'The Meaning of the Triangle' showing a geometric triangle with internal lines, a 15° angle marked, and labeled safe space.

meaning of the triangle shape

Strength. The triangle is the strongest shape. Any weight placed on it is distributed evenly on all three sides. Historically it represents the four elements air, fire, earth and water and is the geometric shape that best expresses the concept of resilience.

Two variations of the AIROH logo featuring a triangular symbol in red and black with 'AIROH' text; one includes 'HELMET' underneath.
Various versions of the Airoh Helmet logo featuring a triangular emblem with red and black or white sections and the text 'AIROH' with or without 'HELMET' beneath it on different background colors.
Colors and typography chart showing four color swatches labeled Strength Black, Safe Grey, Racing Red, and Innovation White with corresponding CMYK, RGB, and hex codes on the left, and TT Supermolot Neue font samples in Thin, Light, Regular, Bold, Extrabold, and Heavy weights on the right.

live the ride on

Not just a logo but an experience to live every day.
A dynamic communication system that connects directly the Brand and the Sports.

Left image showing a motocross rider airborne on a dirt bike kicking up mud, right image depicting a top-down view of a Formula 1 pit crew servicing a Red Bull race car.
Three motorcyclists riding racing, dirt, and motocross bikes inside triangular shapes on white background with text 'Live the ride on'.
Collage of five motorcycle helmets by Airoh showing different styles and angles in white and black.
Collection of Airoh branded stationery including letterhead, business cards, stickers, badge, notebooks, pencils, brochure, tablet and phone displaying helmets, and a helmet catalog.
Two black business cards with red edges, one showing the AIROH helmet logo and the other displaying contact information for Antonio, CEO of Locatelli S.P.A. in Italy.
Two people examining white Airoh helmets in front of a black and white branded backdrop, with shelves of colorful Airoh helmets and a helmet display stand graphic.
Black Airoh branded truck with an extended side platform, a motorcycle parked next to it, and a sunset sky in the background.
Side view of a black, white, and red delivery van with the AIROH logo and social media icons on the back.
Collage of motocross MXGP signage featuring AIROH branding on banners, trackside signs, and spectator stands with riders on dirt bikes.
Three hanging banners featuring Airoh logos, a motocross race scene with audience, a black motocross helmet, and a cartoon astronaut in racing gear waving.
A black off-road helmet called Aviator Ace displayed on both a smartphone and a desktop computer screen showing the Airoh website.
Screenshot of Airoh Helmets official Instagram profile showing their logo, follower count, description, and recent posts featuring helmets and motorcycles.
Various phone cases with red, black, and white geometric designs featuring the Airoh logo and hashtag #AIROHELMETS.
Collection of Airoh branded merchandise including four t-shirts and three sweatshirts in black, white, and gray, featuring the Airoh logo and designs, plus a close-up of an Airoh label on a white garment.
Four snapback caps in white and black with the Airoh logo and branding on the front, sides, and brim.
Hand-drawn geometric triangle logo with intersecting lines and a small registered trademark symbol.