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puma x f1 | miami gp

disruption and motion blur
in the f1 paddock

our role

graphic design
motion graphics

client

Puma

agency

race service

challenge

race service contacted us for their project for puma during the f1 miami gp, what they were creating was an exciting environment for the prestigious f1 garage suite.
with a$ap rocky as new creative director of puma we needed to deliver his vision to all the printed visuals, props and motion graphics on the screens.

approach

we had the opportunity to work with many talented people. the crew at race service supplied all the creative resources that we needed.
what we have done was creating the graphic and motion designs following the concept vision of the project and deliver all the material in only few days of work.

props

challange

solution

01
create and evolve the vision of the creative direction by a$ap rocky and the wonderful job made at race service.
we explored the compositions, visuals and variations of the logos, claims and images in a way that could communicate the disruptive vibes of an exclusive collab event.
02
develop all the visuals in motion graphics loops.
we gave life to all the designs on the screens, brand lock ups, backdrop, and typographic compositions.
03
deliver all the files in time for the gp.
the whole project has been delivered in just a few days due to the proximity to the GP date.
We were available for all the reworks and changes to details until the deadline.
Organization and teamwork was the key to success.

challange / solution

01

create and evolve the vision of the creative direction by a$ap rocky and the wonderful job made at race service.

we explored the compositions, visuals and variations of the logos, claims and images in a way that could communicate the disruptive vibes of an exclusive collab event.

02

develop all the visuals in motion graphics loops.

we gave life to all the designs on the screens, brand lock ups, backdrop, and typographic compositions.

03

deliver all the files in time for the gp.

the whole project has been delivered in just a few days due to the proximity to the GP date.
We were available for all the reworks and changes to details until the deadline.
Organization and teamwork was the key to success.

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