challenge
Ram trucks is the official sponsor of the MXGP motocross world championship, it is present in some of the most important races with a structure and events organized to showcase their vehicles and activate the public with test drives, activities and gadgets. Our task was to cover the event and the presence of Ram during the GP of Italy in Maggiora.
approach
we created a specific team for the race weekend covering all the activities carried out by the ram staff, the vehicles, the details, the test drives and the positioning of the brand within the circuit.
we created valuable content for social media communication during the race and enhanced the partnership between ram, mxgp and ktm.
