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9:00:24 CET

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ram x mxgp

Close-up of a black vehicle with the RAM logo partially covered in mud and dirt splatters.

embracing the wild side.

project overview

We developed a rugged, high-impact content for RAM’s presence at MXGP Italy, translating the brand’s power into the world of motocross.
The team shaped a strong aesthetic aligned with both brand activation and off-road culture.

deliverables

  • content production
  • social activation

challenge

RAM Trucks is the official sponsor of the MXGP motocross world championship, it is present in some of the most important races with a structure and events organized to showcase their vehicles and activate the public with test drives, activities and gadgets. Our task was to cover the event and the presence of Ram during the GP of Italy in Maggiora.

approach

We created a specific team for the race weekend covering all the activities carried out by the ram staff, the vehicles, the details, the test drives and the positioning of the brand within the circuit.
We created valuable content for social media communication during the race and enhanced the partnership between RAM, MXGP and KTM.

Close-up of logos including RAM, Red Bull, and KTM Factory Racing on a racing vehicle or equipment.
Signboard showing RAM as an official partner with Red Bull and KTM logos at an outdoor event with people and vehicles in the background.
A smiling woman with glasses and a braid hands a lanyard to a man while another woman in a RAM shirt holds more lanyards in the background.
Portrait of a woman with closed eyes wearing a black blazer and a lanyard, in a softly lit indoor setting.
White pickup truck with mud-covered tires carrying an orange motocross bike on a muddy track at an outdoor event.
Three motocross riders racing on a dirt track with banners for RAM, Cristina, and Caleffi in the background and spectators behind a barrier.
Motocross rider in blue gear navigating a muddy dirt track under large RAM sponsor banners.
Front view of a muddy RAM truck with headlights on and the driver's door open, parked on a path with trees in the background.
Person wearing red shirt and horned hat filming a car kicking up dirt on a race track.
Yellow pickup truck driving fast on a wet dirt track, kicking up a large spray of mud.
Yellow RAM pickup truck driving on a muddy dirt race track with grass borders and spectators in the background.
Close-up of black fabric straps with the white RAM logo printed on them.
Close-up of a dirty black vehicle with mud splattered and 'RAM' emblem partially visible.
Close-up of the black RAM truck grille with water droplets on the surface.
Close-up of a metallic car wheel rim featuring a Ram logo in the center with water droplets on the surface.
Close-up of black RAM emblem on a white vehicle surface with water droplets.