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9:00:24 CET

sports creative studio ©

antonio cairoli

Motocross rider wearing a colorful Red Bull helmet and Thor gear with number 222 on the front of the bike.

restyling the legendary #222.

project overview

For motocross legend Antonio Cairoli, we shaped a bold, heritage-driven identity that reflects his legacy and competitive fire.
Creative direction and visual design crafted a personal brand system honoring his impact on global Motorsport.

deliverables

  • visual identity
  • graphic design
  • digital & ecommerce
  • merchandising design
  • social media content

challenge

Antonio contacted us to redesign his iconic number 222, until then that number was not just his number, but represented the legend of Italian motocross recognized internationally.
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Our challenge was to restyle his number and logo TC222, taking it to a higher level of identification while maintaining the history that that number had made in Italian and world motocross.

approach

Proud to have been chosen as designers for this ambitious project, we immediately got to work reconstructing the entire history that that number contained.
The second step was to redesign the 222 in a modern key, taking care to maintain the recognizable details of the original number.
Proceeding with the project we developed all the possible uses of the logo and the typeface that we created on the name Cairoli, TC222 and all the assets useful for communicating the brand.

Technical sketch of stylized text 'TC222' with blue outline and handwritten design notes in Italian.
TC222 logo displayed twice with contrasting color schemes, white and yellow on black background on the left, and black on bright yellow-green background on the right.

volt yellow

Color is always a fundamental element when it comes to Brand Identity, in this project we have simply deepened the colors already used by Antonio Cairoli during his professional career.
We identified Volt Yellow in its purest form and applied it impactfully on the whole brand identity.

Three color blocks labeled with names and hex codes: Volt Yellow #D6FF00, Black #000000, and White #FFFFFF.Black and neon yellow phone case with large bold text '222' in black and white, shown alone and held in a hand.
Number 222 with an orange KTM motorcycle design inside, above the KTM logo on a white background.Number 222 filled with a Red Bull logo pattern above the Red Bull logo with two charging bulls and text.Number 222 partially filled with an image of a black and white racing glove with neon yellow accents, above the word RACR in bold black letters.
White chalk-style graffiti text spelling 'Tony 2 1/2 2' on a black background.White graffiti-style text reading 'VELOCITÀ FANGO & GLORIA' on a black background.
Three smiling people wearing black shirts with white text posing in front of a yellow wall with black text.
Collage of motocross rider Tony Cairoli with race scenes, a dirt bike, and statistics celebrating 9 world titles, 93 GP wins, and 177 podiums.Motocross rider Jonny in white gear with number 222 performing a dirt bike stunt, with an American flag background and event dates for TC222 USA races.Illustration of an astronaut in a white suit with neon green shoes and a Red Bull backpack floating in space against a dark starry background.

challenges

solutions

01
redesign the most iconic number in world of motocross.
we kept what made its legendary 222 iconic. then we redesigned all the rest, giving life to a new number, more dynamic and aggressive, but always recognizable.
02
to manage visual communication towards a fan base of more than one million followers, very loyal and with high quality expectations.
we made the best use of the resources at our disposal, high quality content to evolve them and tell a story of success and sport.
03
graphic design support in a dynamic environment and with very tight deadlines due to the competitions during the racing season, the events and the initiatives of tony's team.
speed of implementation and continuous support on the projects were essential to always be ready for all needs. detailed planning of the racing calendar and an ability to react to urgent requests for sudden events.
Instagram profile of Tony Cairoli with a verified badge, 911k followers, and posts featuring motocross and racing images.
Collage of six mobile app screens featuring motocross branding, a rider in Red Bull helmet, subscription plan, book sale, rider stats, and sponsor logos.Four devices displaying a website with sections including a shop, motocross rider image, menu, and race events.
Black RACR truck and trailer with bold white and black 2227 lettering, Red Bull logo, KTM branding, and RACR text on sides and back.Bright yellow motocross helmet with black and white accents, Red Bull and Airoh logos, shown from five angles including side, top, back, and front.
Side view of a motocross helmet with Red Bull branding, stars, stripes, and a coffee cup illustration with the text 'Coffee?'Motocross helmet with colorful design featuring an espresso pot, coffee cup, Italian flag colors, and Red Bull logo.
Black, white, and yellow Airoh Strycker Racr motocross helmet with ventilation details.Man wearing a black hoodie and backwards cap holding a white, black, and yellow Airoh motocross helmet.Black, white, and neon yellow Airoh Strycker Racer motocross helmet with aerodynamic design and ventilation.
Graphic of a motocross helmet with orange visor above the text 'RIDE TC222 UNITED' surrounded by dynamic yellow and black angular shapes.

ride united

During the last years of his racing career we also brought our creativity to his helmets, for him we created many designs intended for different occasions, for example the motocross of nations in the united states legendary track, Red Bud.

Our task was at the center of tony's communication needs for a specific race, putting together the elements with his personal sponsors such as Red Bull, Airoh and RACR.