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9:00:24 CET

sports creative studio ©
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apex competition

designed for the grid.
built for competition.

project overview

apex competition came to us needing their visual identity for the upcoming motorsport season.

We delivered a full brand system spanning visual identity, car livery design, racewear, and merchandise, all built around a single geometric idea. The apex. The point where precision and speed meet.

deliverables

  • creative direction
  • visual identity
  • website design
  • livery design
  • racewear design
  • merch design
  • creative content
  • social activation
Top view of a Pirelli Apex Competition Off Season racing tire with worn surface and yellow sidewall accents.

the brand

A visual universe blending analog and digital, with a powerful custom typeface, Nike Football-inspired iconography, and AI as a creative tool for lighting, environments and experimentation.

A concept built to generate hype, identity and interaction.
 Football as a spectacle… and as a nightmare.

Rear view of a Porsche race car inside a wind tunnel with fan blades visible in the background.

the identity

the car livery splits the Porsche 911 GT3 RS between teal and silver, creating a visual split that reads instantly on track.

Black triangular logo with water droplets on a turquoise surface.Black tree-shaped air freshener with words 'CLEAN AIR ONLY' and 'APEX COMPETITION' on a metallic surface.Poster with large bold text 'EYES ON THE APEX' overlaying a textured gray background with faint mirrored text and small paragraphs describing Apex Competition.Close-up of a black polo shirt with a turquoise collar featuring logos: CAIL racing, Avangarde Group, APEX Competition, and executive ROMA, crossed by a black strap.

the car livery design

the car livery splits the Porsche 911 GT3 RS between teal and silver, creating a visual split that reads instantly on track.

moodboard of the project
moodboard of the project
moodboard of the project
Front view of a mint green Porsche race car with yellow headlights, black grille, and blue Sparco windshield banner.Rear view of a black sports race car with a large rear wing and dual blue exhaust pipes.Top-down view of a sleek black Porsche race car highlighting a large rear spoiler with Porsche branding.Rear and side view of a silver and black sports car with a large carbon fiber rear wing and Pirelli P Zero tires.
moodboard of the project
Front view of a teal Porsche race car with sponsor decals on a racetrack pit lane.Light blue and black Porsche race car number 31 parked in a pit lane with mechanics and crew members nearby.Two turquoise and black Porsche 911 Cup race cars in a garage, one without front wheels.Teal and black race car entering pit lane with team members guiding on each side.

the racewear & merch design

moodboard of the project
moodboard of the project
moodboard of the project
moodboard of the project