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elisa balsamo

the joy of experiencing sport, expressed through Elisa's successes.

our role

brand identity
graphic design
social media

client

elisa balsamo

challenge

represent a pure talent of women's cycling, in all its personality and freshness.
a precise brief and a match of vibes was requested to create something never seen before in the cycling world.

approach

joined Elisa's feeling and desire for expression, we followed our gut feelings and gave full freedom to our creative side to create a unique and colorful personal brand.

challange

solution

01
represent the unique expressiveness of Elisa Balsamo.
we chose a freehand approach for elisa's logo, starting from the letters eb and mixing them with the symbolism of a bicycle.
02
choose a design style and colors ready to distinguish her from the crowd.
choose a unique color palette that reflects Elisa's character and expressiveness.
create logo variations that can be used in different applications.
03
develop the identity on all areas of communication and prepare the personal brand for future collabs.
the brand identity was developed according to the concepts of energy, expressiveness, genuineness, fun, creativity and dynamism.

challange / solution

01

represent the unique expressiveness of Elisa Balsamo.

we chose a freehand approach for elisa's logo, starting from the letters eb and mixing them with the symbolism of a bicycle.

02

choose a design style and colors ready to distinguish her from the crowd.

choose a unique color palette that reflects Elisa's character and expressiveness.
create logo variations that can be used in different applications.

03

develop the identity on all areas of communication and prepare the personal brand for future collabs.

the brand identity was developed according to the concepts of energy, expressiveness, genuineness, fun, creativity and dynamism.

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