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9:00:24 CET

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elisa balsamo

Female cyclist in a white jersey with rainbow stripes and sponsors, looking at her reflection in the mirror.

the joy of experiencing sport, expressed through elisa successes.

project overview

We built a refined and modern identity for Elisa Balsamo, translating her vibrand personality and discipline as a world-class cyclist into a cohesive visual universe.

deliverables

  • visual identity
  • graphic design
  • social media content

challenge

Represent a pure talent of women's cycling, in all its personality and freshness.
A precise brief and a match of vibes was requested to create something never seen before in the cycling world.

approach

Joined Elisa's feeling and desire for expression, we followed our gut feelings and gave full freedom to our creative side to create a unique and colorful personal brand.

Hand-drawn pencil sketches of various stylized monogram designs and abstract symbols on a light background, labeled '01 Sketches' and signed 'E elisa balsamo'.
Various black logo designs featuring stylized lowercase 'e' and uppercase 'B' with options including circular text around the logo reading 'Elisa Balsamo Pro Cyclist' on a beige background.
Minimalist graphic showing a bicycle icon and the stylized letters 'eB' with the heading '03 Concept' in blue on light beige background.
Two circular logos with stylized lowercase letters 'eB' in the center, one on a cream background and one on a blue background, with the words 'ELISA BALSAMO PRO CYCLIST' around the edge.
Color palette with five horizontal color bars from dark navy to mint green and cream, each annotated with CMYK, RGB values, and hex codes, alongside two overlapping circular logos with stylized 'eB' letters.

challenges

solutions

01
represent the unique expressiveness of Elisa Balsamo.
we chose a freehand approach for elisa's logo, starting from the letters eb and mixing them with the symbolism of a bicycle.
02
choose a design style and colors ready to distinguish her from the crowd.
choose a unique color palette that reflects Elisa's character and expressiveness.
create logo variations that can be used in different applications.
03
develop the identity on all areas of communication and prepare the personal brand for future collabs.
the brand identity was developed according to the concepts of energy, expressiveness, genuineness, fun, creativity and dynamism.
Multiple circular logo variations featuring stylized lowercase letters 'eB' in different color backgrounds such as purple, pink, light blue, cream, and black.
Typography sample featuring two fonts: Helvetica Rounded LT Std and Briem Script Std, showing uppercase, lowercase letters and numbers on a light beige background.
Moodboard collage featuring colorful and playful text designs, abstract shapes, and vibrant patterns labeled as playful, cheery, and expressive.
Moodboard collage featuring vibrant, energetic, and dreamy design elements including colorful abstract patterns, graphic portraits, playful typography, and a rainbow-colored curved path.
Collection of colorful brand assets including scribbles, badges with phrases like 'the BLOG', 'world champion', 'PRO CYCLIST', and 'only good vibes' on a light background.
Smiling cyclist wearing a Valcar Cylance team jersey and helmet, with the text 'my joyful ride' next to her.
Pro cyclist Elisa Balsamo holding a gold medal and bouquet, wearing a UCI champion jersey.
Cyclist in Italy team jersey celebrating victory with arms raised, surrounded by colorful graphic text and swirls.
Smiling cyclist in Italian team uniform and white helmet with colorful background and text saying 'only good vibes' and 'eB the BLOG during training & free time'.
Graphic showing a race schedule with the names of cycling events: Setmana Valenciana, Trofeo Binda, Strade Bianche, Gent-Wevelgem, Giro delle Fiandre, Parigi-Roubaix, Giro d’Italia, Tour de France, and Track Nations Cup.
Instagram profile grid of cyclist Elisa Balsamo showing cycling photos, awards, and some artistic text overlays.
Three illustrated Instagram stories on smartphones featuring a cyclist celebrating, a watch with Breitling logo, and a smiling woman with the text 'the BLOG'.
Three t-shirts in blue, off-white, and pink, each with a circular logo featuring the letters 'eB' and sponsor logos on the sleeves.
Front and back view of a hoodie with blue sleeves, pink hood and pocket, and cycling-themed logos and text.
Poster featuring two images of cyclist Elisa Balsamo in blue Italian cycling team kits and white helmets, with colorful abstract shapes and logos.