We use cookies to improve your experience on our website. By clicking “Accept all’, you agree to the use of all cookies. More information
Settings
Reject allAccept all

9:00:24 CET

sports creative studio ©
workaboutservicesnotescontact

f1 23-26

Black and white motion-blurred image of a Formula 1 race car speeding on a track.

first reel of 2026.
the introduction of cadillac f1 team

partner agency: race service

project overview

cadillac f1 team aveva bisogno di presentarsi al mondo della f1, prima volta nella storia del brand di schierarsi tra le squadre più performanti del panorama motorsport.
‍
in collaborazione con il team di race service abbiamo creato un contenuto creativo raccontando e dando degli easter egg sulla stagione 2026 che sarebbe cominciata da li a poco.
‍
reel pubblicato il 1/1/2026 con un impatto di 1.3m views e +90K likes.

deliverables

  • visual assets
  • motion design
  • creative content
Close-up of a black car hood featuring the white Cadillac emblem partially covered by a gray cloth.
A bulletin board with photos, race track maps, a 2026 Cadillac logo, F1 schedule, sticky notes with handwritten slogans and plans related to a 2026 racing project.

puma motorsport
cl16 monaco gp official cap

partner agency: race service

project overview

we were asked to design charles leclerc's monaco gp puma / team ferrari official cap so he could easily win his home gp.

deliverables

  • product design
  • graphic design
Illustrations of a red and white Ferrari cap with the number 16, Charles Leclerc's name on the visor's edge, and logos on several sides including Ferrari and Puma.

scuderia ferrari 2025 social strategy

partner agency: race service

project overview

We helped the social media team at scuderia ferrari putting together the social strategy for the season 2025, A delicate and particularly important moment for the introduction of the new driver Lewis Hamilton.

There was the need to create visual impact and effective storytelling throughout the deck in order to align the team on the creative productions and activations.

deliverables

  • visual assets
  • motion design
  • strategy deck design

disruption and activation in miami gp with puma motorsport

partner agency: race service

project overview

We crafted the motion design for PUMA × F1 MiamiGP, fusing motorsport culture with the global campaign's vibrant visuals. The result is an energetic, expressive aesthetic shaped through branding, graphics and content.

deliverables

  • visual assets
  • motion design
FILA and Puma logos side by side with the slogan '4EVER. FASTER.' below them.

challenge

Race Service contacted us for their project for Puma during the F1 Miami GP, what they were creating was an exciting environment for the prestigious F1 garage suite.
with A$AP Rocky as new creative director of Puma Motorsport we needed to deliver his vision to all the printed visuals, props and motion graphics on the screens.

approach

We had the opportunity to work with many talented people. The crew at RS supplied all the creative resources that we needed.
What we have done was creating the graphic and motion designs following the concept vision of the project and deliver all the material in only few days of work.

F1 logo next to Puma logo with a slight red and blue shadow effect on a white background.F1 and Puma logos side by side with a red and blue glowing effect on a white background.
Abstract grey background with repeating black Puma and F1 logos arranged in a grid pattern.
An artistic image of a skeleton hand with red and blue overlay, next to bold text reading 'WE OWN THE GRID.' with F1 and Puma logos beneath.

challenges

solutions

01
create and evolve the vision of the creative direction by a$ap rocky and the wonderful job made at race service.
we explored the compositions, visuals and variations of the logos, claims and images in a way that could communicate the disruptive vibes of an exclusive collab event.
02
develop all the visuals in motion graphics loops.
we gave life to all the designs on the screens, brand lock ups, backdrop, and typographic compositions.
03
deliver all the files in time for the gp.
the whole project has been delivered in just a few days due to the proximity to the GP date.
We were available for all the reworks and changes to details until the deadline.
Organization and teamwork was the key to success.
White wall with bold black text saying 'WE OWN THE GRID.' along with F1 and Puma logos.
F1 pit board with yellow letters reading ASAP, F1 next to an American flag, PUMA, and MIAMI.White metal barrel featuring F1 and Puma logos with red and blue abstract paint accents.White alloy car wheel with black, turquoise, and orange paint design resembling a puma silhouette on the rim.Four white multi-spoke car rims with black and orange Puma logo accents, placed on cardboard.