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9:00:24 CET

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fabio diggia

Motorcycle racer in a neon yellow and white racing suit holding a red and black Shoei helmet against a black background.

the exponential growth of a talent and an identity.

project overview

We and Fabio grew up together in the motorsport world.
When he came to us he needed a creative studio that supported his vision of him as a driver and the representation of his style in all its touch points during his bright motorcycling career.

deliverables

  • creative direction
  • brand identity
  • visual & motion design
  • digital & ecommerce
  • content production
Motorcycle racer wearing red cap and sunglasses with Circuit de Barcelona-Catalunya race track and promotional text for Gran Premi Monster Energy de Catalunya, 1-3 September.

giving him voice.

We immediately understood that he himself had something to say in terms of creativity. He has his own style and inspirations based on what he experiences and what attracts him.
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Our task was to evolve the various creative concepts with him, whether it was a helmet design or the management of an entire merchandising line.

Black geometric wolf head logo centered on a bright red background with faint construction lines.
Animated red geometric wolf logo with intersecting lines rotating on a white background.

the wolf and his motogp dream.

The wolf has different meanings for Fabio, his hometown, Rome, the character that is within him. we designed a brand identity starting from the iconography of a wolf, evolving and transforming it with all the tools the project required.

It is a logo that belonged to Diggia as a rider throughout his way to the top, from Moto3 to MotoGP. It then evolved into a clothing brand, to give value to Fabio's taste and style and make it unique to his fan base.

Motorcycle racer in full gear standing with a racing bike foreground and text reading 'Not Here By Luck'.
Person wearing helmet pouring Monster Energy drink into a cocktail glass with dark background and warm lighting.

challenges

solutions

01
create a timeless logo for a professional motogp athlete.
we created the extreme synthesis of a wolf using a geometric and impactful logo.
a project that began from the intersection of few lines but which already contained within itself an infinite potential for use.
02
evolve the personal logo into the "wolf by diggia" clothing brand, representing his official fanclub and merchandising.
we will see Fabio use the logo during the races in a scrupulously coherent way, behind the helmet, on the sleeves of the suit and on his hat.
It is only in the merchandising project that the wolf comes to life and is interpreted in many ways to decorate t-shirts, sweatshirts, hats and accessories that can be purchased on its e-commerce site fabiodiggia.com, also entirely designed by us.
03
develop design, illustrations and contents for all seasons of Moto3, Moto2 and MotoGP for Diggia and all the teams in which he raced.
supporting the brand identity project there is big work of design and content creation.
for Fabio we took care of everything an athlete could think of creating for his communication plan: helmet designs, tracksuits, clothing, accessories, posters , packaging, also editorial photographic content, reels, social media campaigns and more.
Race car driver in a black, pink, and white racing suit and helmet with Red Bull and Shoei logos.
Motorcyclist in pink and black racing gear with a Red Bull helmet sitting on a motorcycle near a modern race track building.Close-up of a person wearing black and white motorcycle gloves and a black outfit with white and pink patterns.
Top view of a motorcycle helmet with colorful graphics including 'MISANO' text and Red Bull logo.

the helmet designs

The helmet designs throughout Fabio's career are certainly the living energy of his growth and the continuous change in his style.

Together we have designed countless helmets supplied by Shoei Europe and we have created shapes and colors that have represented iconic races and given value to international brands who supported him.

Racing helmet with Red Bull, Toyota, Shoei logos and a blue, red, and yellow design.
Colorful Shoei motorcycle helmet with geometric patterns placed on a red surface with a yellow line running underneath it.
Top view of a colorful motorcycle helmet with Red Bull and Shoei logos on a blue surface.
Top view of a motorcycle helmet with Red Bull and Shoei logos on a red background.
Front view of a white racing helmet with Red Bull, Shoei, and Antangin logos, placed on red and white racetrack surface.
Front view of a colorful racing helmet with Red Bull, Shoei, Antangin, and Caffè Pascucci logos on a track with pink, white, and gray surfaces.
Racing helmet with Shoei, Red Bull, Beta, and Speed Up Racing logos placed on a race track.
Top view of a colorful motorcycle helmet with Red Bull and Shoei logos resting on a textured bright orange surface.
Top view of a colorful racing helmet with Red Bull and Shoei logos, placed on a textured surface with white and green-painted sections.
Top view of a red, black, and white racing helmet with Red Bull and Shoei logos on a textured red surface.
Top view of a red, white, yellow, and black motorcycle helmet with Red Bull and Shoei logos on a rough asphalt surface.
Top view of a white motorcycle helmet with red and black pixelated patterns, featuring Red Bull and Shoei logos, on blue textured ground.
Top view of a motorcycle helmet with Red Bull logo and Shoei branding on blue and white checkered design.

the official fanclub

With the rise to the premier class the time has come to bring together fabio di giannantonio's following under an Official Fanclub.
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Our task was to entirely manage the creative direction of the project, give an identity to the fanclub and activate fans with different activities and communications curated with a certain friendly and passionate tone of voice.

Circular logo with the text 'Diggia Official Fan Club' surrounding a stylized globe and the number 42, featuring two red lightning bolts on either side.Person lying on a large banner wearing a black and red cap, surrounded by black merchandise shirts and caps with 'Diggia' branding.