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sofia goggia

Smiling woman outdoors in snow wearing a beige jacket with ski-related patches, a gray knit hat, and holding the jacket hood.

uncovering the slalom gigante in her name.

project overview

For alpine ski champion Sofia Goggia, we created a visual language that blends intensity, control and personality. Through his personal brand design, we visually represented her fearless approach to competition.

deliverables

visual identity
graphic design
social media content

logo design

The project started with the exploration of the SG letters, here's the first sketches.

color palette

The color scheme of Sofia’s identity has been chosen by herself, she chose Gold has the color that more represent her values as an athlete and his success.

typography

The typeface has been restyled in some key points to make it smoother and consistent with the logo.

concept

The SG monogram creates the slalom gigante course that Sofia faces every race weekend.

Back view of a female skier wearing a helmet and race bib number 1, standing at a snowy ski slope start gate next to a red Audi banner, alongside two stylized black and gray SG logos and a diagram of a slalom ski course labeled Discesa/Slalom.

challenges

solutions

define a logo that is simple, powerful and accessible to potential collaborations.

We believe that the purest ideas are revealed in simplicity. This is why we built the concept of the logo only through the two initial letters. The giant slalom track where Sofia competes almost every weekend runs through the Sg monogram. The shape represents her sport while the color, personally chosen by her, tells us about the great champion she is today.

integrate visual assets for the creation of merchandising products.

a simple logo also makes easy all the uses that can be done with it. the project expands to merchandising and collaboration ideas with clothing brands.

develop a visual language in line with Sofia's personality and image, then prepare the brand for collab opportunities.

the SG brand is ready to welcome any possible collaboration.
Sofia is followed and supported by international brands such as Redbull, Atomic, Dainese, etc.
the logo is ready to be placed alongside for any type of collaboration.

exploration

We have explored different textures where the logo and color are leading to always create new solutions and visuals.

Three artistic posters of Sofia Goggia showcasing various action skiing shots and portraits with sponsors' logos.

Ski racing poster featuring a large grayscale portrait of Sofia Goggia with multiple images of her skiing down a snowy slope, accompanied by sponsor logos.

Sports-themed poster featuring a woman sitting on a bench holding a Red Bull can, with a mountainous snowy landscape and the text '#ONLY THE BRAVE'.

Collage poster of Sofia Goggia in various skiing poses and a moment of prayer, with logos of sponsors at the bottom.

sg x dainese

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Female skier with long braided hair wearing a yellow and black helmet and black gloves, standing in snowy mountain terrain with rocky peaks, beside text reading 'Sofia Limited Edition'.

Person wearing ski goggles and a black outfit holds up a limited edition ski glove with red, white, and green details against a snowy mountain background.

Woman skier wearing a black helmet and reflective goggles, crossing her arms with white gloves featuring red and green details, posed against a snowy mountain backdrop.

Person with long red hair adjusting a black and gold helmet with reflective yellow goggles, wearing a black sports jacket labeled Sofia Limited Edition.