scalvini racing
italian handcrafted power.
project overview
Scalvini Racing is a brand rooted in Italian craftsmanship and high-performance engineering.
The goal was to reposition it from a purely product-driven company into a recognizable and aspirational racing brand.
deliverables
- brand strategy
- visual identity
- digital & ecommerce
- branded campaign
- digital marketing
the output
The identity was built around a clear message of raw racing energy.
Visual language, colors and art direction were refined to reflect handcrafted power, combining industrial aesthetics with a performance-driven tone.
The result is a new identity system designed to elevate perception, strengthen brand equity, and create a strong foundation for new generations growth.
digital marketing
The campaign concept focused on transforming Scalvini products into objects of desire, not just technical components.
each asset was designed to be highly adaptable across platforms, from organic content to paid media.
During the Black Friday and Christmas period, the campaign drove a significant increase across all key metrics:
+19.9% increase in website users
+23.8% growth in sessions
+347.1% boost in e-commerce purchases
+203.3% increase in add-to-cart actions
+12.7% rise in product views
All results are measured against the previous 34-day period, highlighting the impact of a focused seasonal campaign strategy.
the social response
€42,185 total online revenue
139 orders generated
1.27M users reached
€303 average order value (AOV)
All achieved with a total investment of approximately €4,000.
The funnel performance confirmed a solid conversion structure, with a 1.21% conversion rate, indicating strong alignment between traffic quality and product offering.
Beyond direct sales, the campaign significantly increased brand visibility, reaching over 1.27 million users with a relatively low spend.
