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soat 3d

Collection of phone cases with red, white, and black geometric designs featuring AIROH branding and hashtag #AIROHELMETS.

why do we customise things?

project overview

SOAT3D is an Italian company specializing in custom 3D-printed components for motorcycles and automotive applications.

As the brand evolved, it needed an identity capable of reflecting the values behind customization: individuality, performance, and passion for craftsmanship.

Our goal was to create a visual system that felt as precise as engineering and as personal as the riders build around themselves.

deliverables

brand strategy & positioning
verbal identity
visual identity design
social media assets
ecommerce design
mockups & applications

challenge

3D printing companies often communicate through technology alone. But technology isn't what riders connect with.
People customize their motorcycles for three reasons: To express their individuality, To gain performance advantages, To celebrate craftsmanship and attention to detail.

The challenge was to move SOAT3D away from the generic "tech company" category and build a brand rooted in emotion, identity, and passion.

approach

We started with a simple question: Why do we customize our motorcycles?

The answer became the foundation of the entire identity. Rather than focusing on the printing process itself, we focused on what customization means to the people who do it.
This led to the brand idea: Your style takes shape.
‍
‍Visually, the system was inspired by four concepts: Layering - Sculpting - Shaping - Styling.
Principles that naturally connect additive manufacturing with the world of personal expression.

brand strategy & positioning.

Before designing the identity, we explored the motivations behind motorcycle: customization, Identity, Performance, Passion.

These three pillars became the foundation of the brand.

A Symbol Built For Three Dimensions.

The logo centers around a stylized "S" that feels sculpted rather than drawn.
Minimal and bold, the symbol was designed with physicality in mind, capable of living not only on screens but also engraved, embossed, printed and manufactured.

Colors and typography chart showing four color swatches labeled Strength Black, Safe Grey, Racing Red, and Innovation White with corresponding CMYK, RGB, and hex codes on the left, and TT Supermolot Neue font samples in Thin, Light, Regular, Bold, Extrabold, and Heavy weights on the right.

Left image showing a motocross rider airborne on a dirt bike kicking up mud, right image depicting a top-down view of a Formula 1 pit crew servicing a Red Bull race car.

Collage of five motorcycle helmets by Airoh showing different styles and angles in white and black.

Collection of Airoh branded stationery including letterhead, business cards, stickers, badge, notebooks, pencils, brochure, tablet and phone displaying helmets, and a helmet catalog.

Two people examining white Airoh helmets in front of a black and white branded backdrop, with shelves of colorful Airoh helmets and a helmet display stand graphic.

Black Airoh branded truck with an extended side platform, a motorcycle parked next to it, and a sunset sky in the background.

a dynamic identity.

Since 3D printing transforms materials into forms, we extended the logo into a dynamic system.
The "S" can evolve through different textures and materials, Turning the identity itself into an ever-changing object.

Three hanging banners featuring Airoh logos, a motocross race scene with audience, a black motocross helmet, and a cartoon astronaut in racing gear waving.