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9:00:24 CET

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stun!

Three motorcyclists in helmets and protective gear standing on their colorful sport motorcycles in a wet parking lot with spectators and colored smoke in the background.

full impact, excitement and movement for the young lithuanian stunt riders.

project overview

For Stun!, we created an energetic and impactful identity that blends stunt culture with expressive graphic design. Creative direction and content shaped a vibrant world tailored to a new generation of athletes and creators.

deliverables

  • brand identity
  • graphic design
  • merchanising design

challenge

Three professional athletes, under the name of Stun! a sportbikes freestyle riding team participating in stuntriding championships, breathtaking performances and a Guinness World Record.
They need a strong brand identity that can represent their extreme sport and freestyle movement.
Targeting 15-40 age global motorcycle riders and extreme sports fans, to be appealing to big companies who would like to collaborate with them.

approach

It’s all about the emotion of excitement, we represented in a logo the feeling that amazes you every time the STUN! team performs in a stunt-riding show.
We designed it by modifying the typeface, exploding the name STUN! out of an octagon (reference to the STOP sign which has this shape all over the world).

White stylized text 'STUN!' with a partial octagonal outline and colorful motion blur on a black background.

concept

It’s all about the emotion of excitement, we represented in a logo the feeling that amazes you every time the STUN! team performs in a stunt-riding show.
We designed it by modifying the typeface, exploding the name STUN! out of an octagon (reference to the STOP sign which has this shape all over the world).

A stylized white exclamation point inside a distorted hexagonal shape on a black background with text 'The !con' to the left.

THE !CON

We designed this icon with the role of synthesizing and simplifying the STUN! logo as much as possible!
We did this by creating the STOP sign with the exclamation point inside, an essential element for the iconicity of the brand.

Three variations of a STUN! logo with a stylized octagonal outline and exclamation mark, displayed on black, beige, and red backgrounds.

THE logo

Here we have the versions of the official logo with the color palette applied.The logo works in all three color versions, on a light, dark and colored background. It expresses its full impact, excitement and movement to the user.The icon performs its task of simplifying the concept, being legible in all dimensions and extending the possibilities of uses of the brand, while remaining faithful to the values expressed by the brand and the general identity.

Color palette with gradient swatches above and three main colors below: black (#191921), beige (#ebdeca), and bright red (#ff3100) with CMYK and RGB codes.
Typography guide showing font styles and sizes for headings and body text on a black background.
Nine variations of the word 'STUN!' and related designs on a black background with the text 'Logo variations' on the left.

variations

Different uses can be made of the name STUN! In this way the brand takes different interpretations and uses of the logo for various possibilities, broadening the horizons of creativity and originality. Always remaining faithful to general recognition through recurring key elements.

Two stunt riders in black gear and white helmets performing tricks on colorful motorcycles with a Red Bull inflatable arch in the background.
Three posters of motorcycle stunt riders Virgilius Dikšas, Nerijus Malinauskas, and Šarunas Kezys performing stunts on colorful bikes.
Three-panel graphic featuring motorcycle stunt rider Virgilijus Dikšas performing wheelies and stunts on a colorful motorcycle with text 'STUN!', 'How low can you go?', and social media handles.
Three vertical black panels with white and orange text and graphics promoting a freestyle stunt riding team called STUN, highlighting their activities and a Guinness World Record.
Grid of eight smartphone screens displaying a stunt riding story launch, including logo hype, bold claim, play buttons, rider profiles with motorcycle stunts, and group video/photo sections.
Bike mat with bold graphic design featuring large exclamation mark and text 'STUN!' in red, black, and cream colors.
Black snapback cap with a red octagonal outline and the word 'STUN!' embroidered in white on the front.
Beige T-shirt with 'STUN!' logo on front left chest and a graphic of a motorcycle stunt and 'STUN!' text on the back.
Black hoodie with a stylized white and orange 'STUN' logo on the chest and a small geometric design on the left sleeve.
Black van with large bold white and red lettering 'STUN!' on the side, shown in both a studio setting and parked at night in an urban area.
Tall teardrop banner flag with bold white and red text reading 'STUN' on a black background.
Red-framed smartphone displaying a colorful sport motorcycle under the heading 'WHO WE ARE' with sample text below on a dark background.