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9:00:24 CET

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vanessa ferrari

Collage of women performing various yoga and flexibility poses with text 'Explore your flexibility' and website link vanessaferrari.com.

the olympic butterfly.

project overview

For Olympic gymnast Vanessa Ferrari, we created a powerful personal brand rooted in determination and community. Through creative direction and visual identity, we built a system that reflects her legacy, personality and competitive spirit.

deliverables

  • brand identity
  • graphic design
  • digital marketing

challenge

The greatest Italian gymnast, the longest and most successful career.
now the creator of her own activewear brand, she chose us to entirely design its brand identity, according to the values of a strong personality, determination, reliability, class, which represents all those people who continually push their limits.

approach

Our goal was to create a brand that represents vanessa's values for sport.
we set the development of the design by focusing on geometry, simplicity and the intersection of shapes.
What we obtained was the logo of a butterfly (vanessa is often nicknamed thus), created only by the five Olympic rings.

Words in Italian describing qualities: character, class, elegance, elasticity/mobility, no limits, reliability, sustainability, community, social impact.
Collage moodboard with fitness themes including color swatches, sportswear, exercise poses, logos, and design sketches.
Moodboard collage featuring women in various yoga and stretching poses outdoors and indoors, with one digital illustration of a woman meditating.
Diagram illustrating the butterfly effect with four stages: single circle labeled personality and character, three overlapping circles labeled skills and characteristics, three vertically aligned overlapping circles labeled exploration and no limits, and five overlapping circles labeled community and sharing.
Vanessa Ferrari active wear logo featuring a stylized butterfly symbol in purple and pink tones on light and dark backgrounds.
Four variations of the Vanessa Ferrari active wear logo, featuring a stylized butterfly symbol and text, each on different colored backgrounds.
Typography sample featuring bold and medium Poppins font styles with uppercase and lowercase letters and numbers, alongside Vanessa Ferrari active wear branding and the phrase 'Esplora la tua flessibilità.'
Typography styles for headings and body text alongside three 'Sign up' button designs and a color palette with hex codes.
Four purple geometric floral designs on a light pink background, two of which contain the letter V at the center.
Two abstract patterns side by side: left pattern with solid mint green and maroon curved shapes on dark gray background, right pattern with navy and maroon outlined curved shapes with decorative details on peach background.
Collection of Vanessa Ferrari active wear business cards featuring a pink and black color scheme and floral logo.
Pink lanyard with abstract red and navy blue patterns and a silver metal clasp.Beige drawstring bag with maroon intertwined butterfly-shaped logo and matching maroon drawstrings.Two-tone hoodie with pink sleeves and light beige body featuring a three-petal abstract logo on the chest and a small version on the left sleeve cuff.Two pink clothing tags for Vanessa Ferrari active wear, one showing the logo and brand name, the other displaying product details and size M.
Smartphone displaying Vanessa Ferrari Active Wear Instagram profile surrounded by floating colorful social media reaction emoji spheres.
Billboard on a corrugated wall showing a person doing a handstand with text 'Explore flexibility' and Vanessa Ferrari logo.
Poster on a concrete wall showing a person in yellow clothes posing on a rock with arms raised against a blue sky with a large yellow circular pattern behind them.
Four-panel digital design promoting flexibility with images of women in activewear performing stretches and a handstand on sand under clear blue sky.
Four women practicing different yoga poses with colorful and white abstract patterns in the background.